Intrascope Consulting

	Concept to Market Strategies The 360° Product Evolution methodology for market success

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Business Analysis Product Definition Team Building Product Development Marketing Download our PDF brochure
	The 360°Product Evolution Methodology The 360° Product Evolution methodology is an holistic approach to multi-generational product development for sophisticated and complex high-technology products, combining market, technology and business aspects under one process. The strength of the methodology comes from its ability to adapt to new market and project conditions quickly and effectively. The primary tenets of the methodology include: Assess a product concept against business, market and technical feasibility, with an emphasis on voice-of-the-customer principles. Create a product portfolio strategy and build product architecture accordingly. Plan project and implementation, including the creation of a team with the right skills to carry out strategy. Integrate the various subsystems and verify their performance against product requirements. Transfer to production, service and support. Continuous assessment of risk and issues, managing these with appropriate levels of priority and resources. The methodology is proven to produce tangible benefits to the bottom line. It has helped Intrascope Consulting's clients gain valuable time-to-market advantages and significant cost savings. ^Top^ Business Analysis What does your business require from you? What do your customers need? What are your competitors up to? Do you know how to create revenue from the ideas generated by your employees? What is the trend in your target market and your position in it? Have you turned a good idea into a profitable product in the past year? We believe best results come from a thorough evaluation of your business goals, brand identity, existing market presence and future opportunities. Once we understand where you are today and where you want to be in the future, we can define with you how you can get there. ^Top^ Product Definition and Architecture Do you have the in-house capability to design and build fully integrated but streamlined systems for complex products? Intrascope Consulting offers world-class product definition, systems design, architecture development and system analysis capabilities. Our expertise spans requirements development and management, architecture development, integration planning and management, verification and validation, and transfer to manufacturing. After productization, product lifecycle topics like customer support, service, obsolescence, product retirement, also need consideration, preparation and execution. We can walk you through all relevant steps in the product lifecycle effectively and profitably. ^Top^ Team Building They say that one size does not fit all and that certainly is true for product development. For example, a new product platform may require a different way of thinking, even a different team structure than a third-generation derivative product. Some development better done in-house while others can be outsourced to capable and cost-effective suppliers and design partners. What is the best structure for the team that will develop your next killer product? Intrascope Consulting has extensive experience in creating effective teams, from small local ones to globally-distributed large teams. We define the right team structure, skills, leadership, and help the team achieve their goals. ^Top^ Product Development (Hardware/Software/Service) Keep your development team focused and efficient, maintain a sharp eye on budget, schedule and scope without losing sight of customer needs. Sounds simple but what is your success rate in managing product development projects? Experience shows that even highly talented teams may suffer in their effectiveness if they are inundated with unnecessary process burden. It is to everyone's advantage to create and enforce a process that empowers teams and helps them through the ups and downs of their everyday tasks. Do your strategies fit the type of the product you are building? Do you focus on the areas that matter to the customer as you develop your product? Are you sure you are spending your time and effort on the features that the customers are willing to pay for? Intrascope Consulting has helped organizations successfully deliver market-winning products. The right methodology helps not only in improving profitability but also team efficiency and employee satisfaction by focusing their energies on the most integral aims and issues. ^Top^ Marketing You have invested all that time and effort in strategy, definition and development. Now what? As the sense of achievement settles with the development team, your marketing and sales efforts should be at their peak. This is when you showcase that great offering you have developed. Do you have a cohesive marketing plan that will make your offering shine above and beyond your competitors? Or, can you convince customers to pay for a never-heard-of-before product or service? Do your sales people know how to sell your new product? We help customers hit the road running with marketing efforts syncronized with product development. We ensure the right information is available to the marketing & sales teams at the right time and at the right level of detail. If you, like many others, have thought that developers are from Mars and marketing people are from Venus, we can help. Give Intrascope Consulting a call or visit our partner Murmur Communications. ^Top^